Peter Drucker famously declared that any business has two basic functions – marketing and innovation. These functions create business results through growth (i.e., paying customers), and everyone in ...

Opinions expressed by Entrepreneur contributors are their own. Six steps CEOs can follow to achieve organizational alignment — and why it’s important. As a CEO, you put valuable time and effort into ...

Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom. As the CEO of Opal – a marketing platform trusted by Target, ...

To maximize value and strategic impact, finance leaders must ensure technology investments not only drive efficiency but also align with wider organizational strategy. Processing Content Leading ...

A strategy is only as strong as the alignment behind it. As CEO, your job is to ensure every team understands the mission, direction, and priorities of the organisation. When alignment is strong, ...

The role of a CEO, along with board directors, involves various responsibilities, with strategic leadership being one of the most crucial aspects. CEOs are responsible for defining the company's ...

Ryan Austin is Founder and CEO of Cognota. You can attend free virtual workshops to learn how to run L&D like a business. The strategic alignment of learning and development (L&D) initiatives with ...