A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

But the science behind pumpkin spice is just as intriguing. All of our senses send signals to the brain through the thalamus, which relays the signals to the cerebral cortex. All but one– our sense of ...

Pumpkin spice has become a seasonal obsession, blending nostalgia, neurochemistry, and savvy marketing into a global phenomenon. This video unpacks the sensory science, psychological triggers, and ...

There is a better way, and it was there in the Guinness brewery with William Gosset 100 years ago. It starts with dethroning statistical significance, moving away from all-or-none frequentist thinking ...

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