In India, the rise of a sedentary lifestyle and physical inactivity are leading to several health implications. Noticing this trend, Britannia NutriChoice actively encouraged consumers to make good ...

Kolkata: Britannia Industries, one of India’s leading biscuit manufacturers, is hoping to make NutriChoice a Rs 1000crore brand in the next five years. NutriChoice brand includes digestive, sugar-free ...

Britannia NutriChoice has launched a new ad campaign, #FeelTheFit in collaboration with Bollywood actor Ranveer Singh. This campaign, conceptualised by Lowe Lintas Bangalore, aims to highlight the ...

Ranveer Singh, who has several endorsements to his name, has teamed up with Britannia NutriChoice, to launch an inspiring new ad campaign, #FeelTheFit. This campaign, conceptualized by Lowe Lintas ...

Health is tough, health is hard work, health is lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. The inherent belief that leading a healthier life ...

Britannia Industries and ITC, which have been at legal odds over the packaging of their digestive biscuits, informed the SC that they were headed for a settlement Supreme Court refuses to restrain ...

Ranveer Singh in NutriChoice's AiI campaign Britannia, India’s food and beverage company, in collaboration with its partner agency, Mindshare, has announced an advancement in brand experience with the ...

Britannia NutriChoice and Ranveer Singh join forces in new campaign #Feelthefit to promote wellness. The campaign conceptualised by Lowe Lintas Bangalore aims to highlight the transformative power of ...

The Supreme Court on Monday refused to restrain Britannia Industries from manufacturing and selling its digestive biscuit NutriChoice Zero. (Source: IE) The Supreme Court on Monday refused to restrain ...

Health in snacking has always an anachronism; more so in biscuits. No elaborate research is needed to conclude that it’s highly unlikely a consumer hankering for a biscuit will insist on a healthy ...

The card-based 'Game for Health' campaign allows participants to set and track their health goals. The Bengaluru-based Britannia Industries' NutriChoice launched a new campaign called 'Game for Health ...

In a bid to deepen engagement with consumers, biscuit brand Britannia NutriChoice has launched the health-tech app NutriPlus. The app has been designed in partnership with Aktivo Labs, and enables ...