Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for men’s and women’s basketball, ...

In men’s college basketball, starters command around 20-40% more in NIL earnings than rotational players, while on the women’s side, it’s 30-40% more.

As the NIL era turns college football into a financial arms race, Illinois head coach Bret Bielema isn’t mincing words: “Insanity, at its best.” With top-tier programs reportedly pushing $35–40 ...

ARLINGTON, Texas -- Big 12 Commissioner Brett Yormark says legislation currently stalled in Congress is needed to regulate college athletics and put a stop to what he essentially calls uncapped ...

The first two years of the College Football Playoff's 12-team era painted a clear picture of today's NIL realities. That is, while programs can still compete at the highest level with modest budgets, ...

KANSAS CITY, Mo. (KCTV) - College football enjoyed record ratings and attendance this season, but the sport faces an existential crisis as Name, Image and Likeness spending spirals beyond NCAA limits ...

NEW YORK -- Rick Pitino is never short on ideas for improving college basketball - and especially the Big East. His latest plan is an NIL spending floor for teams in the league to remain competitive. ...

Some SEC Coaches Being Selective in NIL Spending, More Transfer Portal Moves, Toughest SOS in SEC ...