In the first part of our look at golf equipment for the new season we highlight what’s hot in the realm of drivers, now more advanced than ever ...

It may only be November, but 2026 gear from major OEMs is likely to hit the bags of top pros around the world this week. On Monday, (presumably) new 2026 drivers from TaylorMade and Ping hit the ...

The marketing engine gets going every year with, “This new driver will go this many yards farther,” and “These new irons will be so many times straighter.” So how can you sort through all of that and ...

Justin Thomas won the 2025 RBC Heritage in dramatic fashion on Sunday, holing a 21-foot birdie putt to win the tournament in a playoff. While it was his first win in three years, JT has been playing ...

The lightweight golf club segment is one of the fastest-growing spaces in golf clubs, with more and more OEMs offering lighter options to help players boost speed and launch. XXIO has been the leader ...

Perhaps the biggest rival to TaylorMade's mini driver dominance, however, is Callaway, who jumped on the trend in 2024 with ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Not sure if you’ve noticed. But if you’ve been shopping for new golf clubs lately, ...