What brands need is a single dashboard that consolidates all marketplaces, warehouses and customer data in real time.

At first broadcast television audio was mono, then in 1984, MTS (Multichannel Television Sound) was approved by the FCC. Stereo audio and SAP (Second Audio Program) became available and were slowly ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

In a digital world overflowing with content, a single press release is no longer a surefire path to success. According to PR Newswire's 2024 State of the Press Release Report, 38% of PR professionals ...

Retail has changed significantly in the past few years. While consumers continue to make purchases in person at brick and mortar stores, or online from a retailer's website, a growing number of ...

Programmatic advertising is on the rise. According to Statista, the European digital ad market is projected to surpass $152bn (£123bn) by 2027, with programmatic accounting for 82% of digital ...

I’ve been discussing the topic of customer experience (CX) with quite a few companies, and have been repeatedly drawn into the omnichannel vs. multichannel debate. The first aspect people often ...

A multichannel marketing approach, together with compelling content, is the ultimate way for pharma to deliver the message in the right way to its customers. It’s estimated that personalised campaigns ...