There are a million Moroccan Berber knockoffs but — like the Amazon coat before it — one particular brand and pattern is winning. By Leah Carroll I call it The Rug. I own one. So do two close friends.

Amber El-Amin held an administrative job at a law office until one day, she “escaped,” risking her stability for a life of travel. In 2011, just after jumping ship, she attempted several ventures: ...

Everyone knows that a Moroccan rug is the idiotproof way to enrich a room. The soft texture of a Beni Ourain–style floor covering emits warmth and never looks too “shaggy,” and the colors range from ...