In recent years, corporations have faced increasing pressure to innovate to stay competitive in a rapidly evolving business environment. While some companies have turned to startups for innovative ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Our firsthand experience working with big consumer packaged goods (CPG) companies confirms that a passionate entrepreneurial spirit often exists wherever business exists, no matter the company size.

Forbes contributors publish independent expert analyses and insights. I cover the intersection of people, risk, leadership and performance. Boards and senior leadership teams increasingly are focused ...