Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard/Getty Images For decades, marketers of consumer goods designed highly ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

As far as enduring design trends go, minimalism has to be up there as one of the most popular movements that designers return to year after year. In part, that's because our homes are one of the few ...

Rising consumer demand for sustainability has prompted companies worldwide to adopt minimalist packaging strategies, cutting waste while enhancing brand appeal. As packaging waste contributes ...

(THE CONVERSATION) — For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers.