Sarah has helped transform many websites and apps throughout her agency career. And now she oversees the creative process across all of our projects at Sonin. She makes sure that everything is ...

A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design. Microinteractions are small interactions that take place ...

It’s likely that you started your day with a micro-interaction. By turning off the alarm on your mobile phone, you engaged with a user interface in a single moment. You will continue to engage ...

Design is in the details. The other day I composed a message to an old friend that was not easy to write because it was a message to express my condolences for the loss of her mother. We had spoken on ...

Your website is often the first meaningful interaction customers have with your brand. However, too many companies treat web design as a checklist, focusing on fast load times, responsive layouts, and ...

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. In today’s world of ...

UI and UX have matured. What used to be about visual novelty is now about clarity, trust and long-term usability.