Eeshita Grover of Cisco shares her thoughts on leveraging content through analytics, SEO, metadata and content governance. Eeshita Grover, director of marketing for Cisco, cares deeply about content.

This is my first article (of hopefully many) for Search Engine Watch focusing on some technical video SEO topics. Today we’ll look at the role of metadata in optimizing video for YouTube based upon my ...

Opinions expressed by Entrepreneur contributors are their own. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner much ...

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good ...

SEO success is about more than just optimizations. Learn why specificity matters when setting SEO goals and explore the WOOP framework. Mastering SEO is not just about understanding which ...

Mike from MarketingBreakthroughs.com sent in today’s SEO Tip, which has to do with organizing and planning the meta tags, keywords and page titles for an entire site. Sometimes the taxonomy of an ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...