Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Opinions expressed by Entrepreneur contributors are their own. Back when I first started in marketing over 20 years ago, we didn’t think that hard about measurement, to be perfectly honest. Sure, we ...

As more foundations orient toward building community power, assessing progress becomes a critical challenge. Short-term grant cycles do not neatly line up with the long-term arc of social change, and ...