Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...
Marketing data and analytics company Kantar has introduced a new integration with Meta that focuses on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the ...
One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...
As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative ...
ATSUGI, Japan, April 24, 2024 /PRNewswire/ -- Today, Sony Semiconductor Solutions Corporation (SSS) announced that it has introduced and begun operating an edge AI-driven vision detection solution at ...
LOS ANGELES, CA, Sept. 12, 2019 (GLOBE NEWSWIRE) -- Ace Metrix, the leader in measuring advertising effectiveness, today released the first ever ranking based on its groundbreaking new Cultural ...
Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to ...
Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...
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