On February 1, MM&M co-hosted with sponsor IQVIA an intensive half-day event, titled, “Gauging Pharma Campaign Lift: Why the process gets derailed and how to fix it.” Held in Princeton, NJ, discourse ...

The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...

Singh said reporting tracks media activity, but measurement shows its impact on the brand, adding that reporting is necessary ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...