Forbes contributors publish independent expert analyses and insights. Kevin Kruse covers leadership development & emotional intelligence. That was the very real response I got many years ago from the ...

Editor’s note: This is part two in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here. The age-old standard for loyalty measurement is RFV—recency, ...

Forbes contributors publish independent expert analyses and insights. We help organizations achieve their impact vision. The persistent nature of the topic of standardization (it consistently ranks ...

As I argued in my 2022 article, “Beyond 'X Number Served,'” nonprofits and donors should expand our thinking beyond the number of beneficiaries we reach. We should hold ourselves accountable for two ...

How can we account more fully for the impact of a faculty member’s research? There are of course the obligatory publications in respected journals with a high impact rating. Official awards from ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...