A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...

Words matter. Many companies – and most top government contractors – use the few words of a slogan or tagline to convey who they are, what they do or what their customers can expect from them. Unlike ...

As a veteran of many health clubs over the decades, I have seen the annual waves of newcomers roll into the gym soon after New Year’s—and roll right back out on the sea of broken resolutions. How many ...

MINSK, 9 January (BelTA) – We always prepare a whole range of proposals for a possible slogan of the Belarusian People's Congress but often the final version is solely the idea of the president, press ...