iPhone 17e, MacBook Neo, Studio Displays
Digest more
Apple has been rolling out announcements this week, and March 3 already brought the updated MacBook Air with M5 and new MacBook Pro models
Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, the company seems to be saving it for its March 4 media event.
1don MSN
Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.
To go with the new MacBook Pros, Apple has also introduced a pair of new displays, its first monitor update since launching the original Studio Display four years ago.
Following a new AirTag in January, Apple is set to unveil its next new products of 2026 starting today. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday,
Macworld reports that March will bring major Apple product releases including M5 chip updates for MacBook Pro, MacBook Air, Mac Studio, and Mac mini, plus a low-cost MacBook under $1,000.
Leakers were right, and two new Apple Studio Display monitors will release next week, including features never seen before in the company's displays.