Whether you’re out fun fishing or competing in a big-money tournament, lure fishing provides the opportunity to cover a lot of ground and a great chance at hooking the fish of a lifetime. We asked top ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

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Nothing makes an offshore angler’s blood boil more than a disparaging comment attacking the lures he’s pulling. I got set up like a bowling pin during the Miami International Boat Show this past year ...

When fish have been hammered by pressure and won’t touch the usual offerings, you need lures that get bit even when the bite feels dead. These baits don’t rely on flash or frantic action. Instead, ...