Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

Note: BuzzFeed publishes several long and excellent feature stories every week, as you can see on their Big Stories page. We did not intend to belittle the work of the editors and writers there, and ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Developing a competitive content strategy may not sound that difficult, but when everybody else is trying to do the same, it’s a challenge. Not only do you have to create a voice and home in on your ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

The most important aspect of any piece of long-form content is creating an outline. Your outline will help to keep you on track from the start and give you some direction when you’re feeling lost or ...

It seems like a no-brainer that a long-form article would perform better than a short-form piece given that the former requires the reader to stay on the page for longer. But it doesn’t work in the ...

Long-form content is effective... but producing it is time-consuming. And our most precious resource as marketers is time. We have only a fixed amount each day. So, what does a busy content marketer ...

Within longer news articles, Center researchers were interested in learning how engaged time on cellphones varies across different news topics. To study this, researchers manually coded the news topic ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...