Alan is an experienced culture, commerce, and tech author with a background in newspaper reporting. His work has appeared in Rolling Stone, Paste Magazine, The Escapist, ESPN, PC Gamer, and a ...

Every company has a brand, whether they’re intentional about it or not. For some, this is as simple as a logo and a slogan, while for others, this gets as precise as a true personality for their ...

A successful brand design strategy starts with a profound understanding of the audience. Knowing precisely who the brand should speak to determines how the branding will resonate across different ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...