LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

Target is offering up to 30% off LEGO sets right now, but that doesn't mean that everything in the sale is getting the maximum discount. Some of these sets, like the Minecraft Creeper, have only dropped in price by 20%. Because these sets are still new ...

LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis. But the rate of new releases is impossible to keep up with ...