No one at Lego told Milan Madge to begin creating a detailed model of the space shuttle. It was years before the toy company decided to produce the new NASA Space Shuttle Discovery set — released for ...

The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo, it has created a new set of design elements to bring the joy and ...

The Smart Brick adds sound-driven, screen-free interactivity, allowing Lego builds to react to movement, proximity and play.

On average, Lego produces about 20 billion plastic bricks and building elements every year, and most come from injection molding machines that are so precise that just 18 of every million parts ...

The proposed Lego iMac G3 set, a tribute to Apple's iconic design, gained sufficient public support to be considered for ...