Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Forget the Lego smart brick – the original Bondi Blue iMac G3 could become an official set, and I want one already

The idea was submitted via the Lego Ideas portal, where Lego fans can put forward their own concept sets and hope they're ...

“The idea of epic Star Wars battles came up quite quickly”: how Lego reinvented itself with a screen-free technology that plays back

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

Lego unveils Smart Bricks, a computer that fits inside a standard 2 x 4 brick

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
Morning Overview on MSN

The Lego smart brick backlash, explained

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...
Game Rant

LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to Stay, but I’m Not Convinced

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
Fox 5 San Diego

SoFi Stadium model, expected to take 500,000 Lego bricks, to be unveiled in March

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CARLSBAD ...