Don’t knock it ‘til you try it.

Kool-Aid briefly got into the iced tea mix business starting in 1973, before quietly quitting sometime around 1977. Apparently, the company couldn't leaf that idea alone and introduced a tea-inspired ...

Kool-Aid has long been synonymous with sweet drink mixes, echoing memories of our youth as the drink of choice on summer days spent running through sprinklers. But now, the brand is venturing into ...

Kool-Aid McKinstry stands on the edge of good to great.

The latest entry in the popular battle series took place in Los Angeles on Thursday, May 7. Despite the confusing “what-is-it-actually” status of Veehead, the premise behind Kool AD and kechPhrase’s ...

For the rest of the world it’s Friday the 13th, but in Hastings, Neb., it’s National Kool-Aid Day. It was there in 1927 that local legend Edwin Perkins invented the powdered, sugary beverage now owned ...

Over the years, the “drinking the Kool-Aid” expression has become a shorthand for cultish conformity. Skepticism—the enemy of blind adherence—is a handy defense mechanism. And it’s an appropriate ...