From lattes to ice-cream, Japanese hojicha tea has been creeping onto menus across the UK.

The multimedia campaign, which has launched on television, online and outdoor, will be Ogilvy’s first public work for the brand since replacing Hakuhodo as agency of record in September. Media ...

(The Conversation) — Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar of premodern Japanese literature unpacks that history.

One of Japan’s most recognizable cultural practices – the Japanese tea ceremony, known as chanoyu, or chadō – is being reshaped by tourism, wellness culture and social media. Matcha, the Japanese ...