In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.
Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...