Business Wire

KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention

AUSTIN, Texas--(BUSINESS WIRE)--KERV Interactive (KERV), the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index (AAI), an ...
RBR

WW1, NextRadio Team For Interactive Audience Measurement

Westwood One and Emmis’ NextRadio have partnered up to roll out what they say is “the first and largest interactive audience measurement tool of over-the-air FM radio.” This means “old-school ...
WFMZ-TV

No Time to Weight: The Changing US Measurement System

A recent Santa Barbara Charter School press release puts the American measurement system in the spotlight. The charter announced a $5,000 grant secured to support an interactive metric system learning ...
Marketing Interactive

Opinion: Why video audience measurement needs a reset in Malaysia

Video audience measurement systems have long served as a currency for buying and selling commercial air time. However, split measurements for TV audience across free to air (FTA) pay-TV using dated ...
Marketing Interactive

New measurement unifying broadcast, social media and streaming data unveiled

GfK Media Measurement, in partnership with the Infocomm Media Development Authority (IMDA), will be rolling out the next iteration of Singapore TV Audience Measurement (SG-TAM 2.0). SG-TAM 2.0 will ...