When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

UNESCO officially recognized Italian cuisine as Intangible Cultural Heritage, for its social practices, sustainability, ...

The UAE now has 19 elements inscribed on UNESCO’s Representative List Abu Dhabi: The UAE has secured the inscription of four new cultural elements on UNESCO’s Representative List of the Intangible ...

Iran's art of mirror-work in Persian architecture, UAE's traditional art form that blends performing arts with oral tradition and Switzerland's yodelling -- a vocal technique involving the use of ...

The code has been copied to your clipboard. The UN's cultural agency, UNESCO, has added ancient Georgian wine-making techniques to its list of "intangible heritage" in need of being preserved. UNESCO ...