Road & Track recently got the opportunity to test an custom Icon Thriftmaster Chevrolet Pickup. Icon’s founder, Jonathan Ward, is incredibly passionate about his restored vehicles, and it shows in the ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

If you don't know, a stock 1950 Chevrolet "drives like s--t," says Jonathan Ward, the CEO of Icon, who actually met his wife Jamie while restoring a Chevrolet pickup. "Archaic. I restored a few back ...

If you're from a rural area, there's just something about Chevrolet Advance Design pickups from the late 1940s and early 1950s that conjures up an idealized Norman Rockwell America that never really ...

Somehow the 5,000-year-old wood that makes up the truck’s bed comes up first. “It’s reclaimed black peat oak from a bog in Ireland,” says Jonathan Ward, Icon’s CEO and chief designer, showing me the ...

The 1952 Chevy 3100 isn’t a glamorous truck. Far from it, as a matter of fact, because the pickups from that era were designed from the get-go to be workhorses instead of multi-purpose vehicles. In ...

$250,000 buys a lot exotic curb candy. This kind of cash will net a nice Lamborghini Gallardo. Perhaps an Aston Martin DB9 Volante. A Ferrari 458 Italia is even possible. Or, $250,000 can buy a ...

Los Angeles-based Icon is perhaps best known for Toyota Land Cruiser restomods, but the company has also made 1950s Chevrolet Thriftmaster pickup trucks part of its repertoire. Icon unveiled an "Old ...

Anyone interested in owning an old-school pickup stuffed with modern amenities and technology should look no further than Icon. Based out of Los Angeles, California, Icon offers a host of impressive ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. ICON 4x4 has unveiled a unique version of their New School Edition TR based on a 1952 Thriftmaster 3100. The ICON New ...

Icon has just unveiled its latest ‘Thriftmaster’ pickup truck that it lovingly dubs the ‘Old School Edition.’ The vehicle is based on a 1950s Chevrolet pickup and gets its Thriftmaster name from the ...