Whether you’re using your business plan to attract investors, support a business loan application or guide your internal strategy, providing a high-level snapshot of its contents up front is essential ...

Regardless of how you feel about LinkedIn, the platform can help professionals in innumerable ways, from professional growth, to networking, to finding new clients and customers for your brand. Like ...

Other than business plans, executive summaries are probably the most crucial of all business documents. It’s fair to say that almost every big decision inside any company of any size involved an ...

There’s just no getting around virtual networking in 2021 — it’s an absolute must for job-seekers. If your LinkedIn profile hasn’t been updated since the pandemic began, learning how to create a ...

Some people hate to write about themselves. That is what Mary, 59, a Product Director, said to me yesterday as we began to create her LinkedIn Profile. She went on to reveal why. “I find it very hard ...

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...