Gamification should be one prong of an overall brand-building strategy. Pair it with regular customer contact and engagement so customers feel valued. — Getty Images/Xavier Lorenzo Sometimes, brand ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Shoppers love a good deal. But when discounts become your go-to ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

In fact, there are more ways than ever these daysfrom boutique gyms to iPhone apps to upgraded virtual reality fitness devicesto infuse your workouts with the joy of play. The goal, of course, is to ...

This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s growing and how best-in-class retailers are leveraging it. Part II will appear in the March ...