Patricia Nagy is the Chief Strategy Officer of The Proxy Agency, a revenue-enabling, full-funnel marketing agency in New York City. As someone in marketing, I’m supposed to tell you that the secret to ...

We've all been there. You're standing at a crowded bar, desperately trying to get noticed by the bartender. Meanwhile, someone who arrived after you is already sipping a perfectly crafted cocktail.

At 12:30 p.m. on July 27, 1991, I went to a well-known Denver-area sports bar. I remember the time and date so exactly because that’s the day a server recommended, and I tried, a “Garbage Burger” for ...

Despite all my big, jaded talk Monday, I really do try to be a good server. I want to give good service. I want to justify my guests’ decision to spend money at my restaurant. I hope my guests feel ...

Why do we tip—even when we know we’ll never see the server again? New research suggests it’s not just about rewarding good service, but about social pressure. Some people tip out of genuine ...