The SWOT analysis has long been the backbone of strategic planning since Stanford management professor Albert Humphrey developed it as part of a research project in the 1960s. He proposed it as a way ...

SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a well-established means of thinking critically about a business, its resources, and its environment. Doing an analysis of this ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

The smooth taste of a cup of cold gelato is a treat just about anyone can enjoy. But, there's more to opening a gelato shop than offering a variety of flavors and dishing out scoops to customers. You ...

SWOT is a handy mnemonic to help corporate planners think about strategy. It stands for Strengths, Weaknesses, Opportunities and Threats. What are an organisation's SWOTs? How can it manage them in a ...

When people begin to take an interest in their investments, most of them believe one of two things about stock analysis and selection; either that it is a kind of mystical art, best performed by those ...