“One: Is it visible? Does it stand out from the competition and have stopping power? “Two: Is it visceral? Does it create a positive emotional reaction with ...

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

Fresh off a win of the Platinum Pentaward 2009 for “Best of the Category Body,” the result of beauty startup Living Proof’s collaboration with branding gurus Wolff Olins has a significant ROI. In a ...

Packaging gets a bad wrap (pun intended)—for everything from destroying the planet to creating an unpleasant sea of “white noise” in the supermarket. The majority of packaging does deserve our ...

Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective packaging ...

2025 has been a landmark year for the packaging industry, with regulatory reforms, sustainable materials and innovative ...