The Rise of the Custom "Thriver": Why Tour Pros Are Building Their Own Mini Drivers

Tour pros are building custom 'Thrivers' by pairing full-sized drivers with 3-wood shafts - unlocking a scoring cheat code ...
The New York Times

Inside Callaway’s tech-bending search for golf’s next big driver

CARLSBAD, Calif. — Chip Brewer had been looking for a North Star to point to, a telos for the masses to get behind. For him, it was always going to be speed. So, standing on a makeshift stage in the ...
GOLF.com

Is the type of driver head dying a slow death? We explain | Fully Equipped

With Gary Woodland winning in Houston using a prototype Cobra OPTM Max-K driver, the days of LS heads dominating the PGA Tour are surely over. Just a few years ago, it would have been unthinkable for ...