Media investment and intelligence company Magna has lowered its projection from 12 percent, also citing restrictions to data-driven targeting of digital ads, such as Apple's iOS changes. By Georg ...
LONDON, June 22, 2026 /PRNewswire/ --The global entertainment and media (E&M) industry will hit US$4.2 trillion in revenues in 2030, growing at a CAGR of 3.4%, as AI-powered advertising and in-person, ...
Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...
WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political ...
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Anietie Udoh joins Cannes 2026 Awards jury, strengthening Africa’s voice in global marketing
LAGOS – Nigerian marketing communications professional and global brand strategist, Anietie Udoh, has been appointed as a jury member for the 2026 Cannes Corporate Media & TV Awards, one of the ...
Walmart is aligning its U.S., international and Sam's Club advertising businesses under one global commerce media vision led ...
Global advertising revenue is projected to reach $1 trillion in 2026 and will account for 55% of total entertainment and media (E&M) revenue over the next five years, according to PwC’s Global Telecom ...
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. In its midyear forecast, released on Monday, the holding company predicts that global advertising is on track to grow ...
As the 2023 upfront approaches, NBCU is offering media buyers a platform to buy ads around the world ... or in a single local market. By Alex Weprin Senior Editor At a moment when the advertising ...
Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC. The projections were ...
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