Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...
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Gen X is running out of time, and the Northwestern Mutual 2025 study has the numbers to prove it
Quick Read 54% of non-retirees do not believe they will be financially prepared for retirement, with Gen X facing particular ...
A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...
The following is an excerpt from the forthcoming book "Retirement Bites: A Gen X Guide to Securing Your Financial Future," by Kerry Hannon and Janna Herron. Are you freaking out about retirement? That ...
How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.
Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...
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