The sandwich generation refers to middle-aged individuals who are pressured to support both aging parents and growing ...

Generation Beta is about to hit the scene! Lets take a trip down memory lane. See the list of every generation for the past ...

From left to right: Kendy Rudy, Avie Acosta and Keith Paris are all members of Generation Z, the biggest and most diverse American demographic cohort in history. Stefan Jeremiah The eldest member of ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Babies born between 2025 and 2039 will be part of the next new generation, according to demographer Mark McCrindle Abigail Adams is a Human Interest Writer and Reporter for PEOPLE. She has been ...

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected to ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

“They always want more… They’re not grateful… You offer something up and it becomes an expectation. There’s a real sense of—well, an entitlement.” That was 50-something Penny, speaking to me in a ...