Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Toward the end of last year, Gartner released a report predicting that 80 percent of gamified apps will fail to meet their objectives by 2014. The report cites poor design, including meaningless ...

Is your loyalty program on life support? Can't get customers to join your email list? Maybe it's time to get your game on. Gamification is everywhere, and you'll play a game of some sort today, ...

Gamification and behavior management platform provider Badgeville has launched Badgeville Embed. Embed makes it easier for software developers to include the company's game and social mechanics within ...