Next time you're packing lunch for your kid or reaching for a healthy afternoon bite, consider this: only three types of fruit snacks—dried fruit, fruit puree and canned fruit with juice—meet the ...

Welch’s Fruit Snacks Tuesday (May 14) launched its largest-ever ad campaign, “Wholly Fruit,” that includes the brand’s first TV commercial, per details shared with Marketing Dive. Celebrity chef ...

In one of the anonymous industrial parks that dot New Jersey between Newark and Trenton, as many as 10 billion pouches of Welch’s Fruit Snacks fly off the conveyor belts every year. For almost a ...

Every good parent wants to do right by their kids. We work to make sure they have good friends, oversee schoolwork and extracurricular activities, and strive to ensure they are eating a well-balanced ...

Many of the fruit snacks lining grocery shelves, beckoning kids and parents with bright colors and packaging proclaiming “real fruit,” are really anything but. To avoid these essentially ...