Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Businesses of all sizes are discovering quickly that they can (and should) integrate text message marketing into their overall marketing strategy. According to Pew Research, 98 percent of Americans ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.