Transparency, literal transparency, plays a surprisingly large role in how trustworthy a product feels. Research compiled by ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

The FDA provides guidance explaining food ingredient and packaging terms that help businesses better understand labels, additives, packaging materials and food safety requirements.

A 16-year study on the effects of front-of-package (FOP) nutrition labels on food products suggests a correlation between the optional labels and the quality of nutrition within those foods, along ...

Earlier this month, the U.S. Food and Drug Administration proposed food companies use new, front-of-package labels highlighting the levels of fat, salt and added sugar in their products. In issuing ...

The EU's 12 August 2026 ban on intentionally added PFAS in food-contact packaging marks a major regulatory shift for the ...

Packaging is your brand's silent handshake. It dictates perceived value and consumer pride before the first bite.

Colorful labels and cartoons on packaging might be a good indicator that a snack isn’t the most nutritious, according to a new study. Products with marketing that appealed to children were higher in ...

I’ve never spent so much time in my kitchen. My spouse has a master’s in food and nutrition and wants me to read the numbers-focused black-and-white nutrition label, but as a marketer I’m far more ...