Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Add Yahoo as a preferred source to see more of our stories on Google. Witness the incredible journey of Flo from Progressive, as she transforms from a charming insurance lady to a pop culture icon.

Those ubiquitous insurance ads, with characters like Progressive’sPGR-2.98%decrease; down pointing triangle Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. Home-and-auto insurers ...

Two of the largest auto insurance providers in the U.S., Progressive and Geico both earn praise for affordability and availability. Started in 1937, Progressive has evolved into a standout with ...

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Alexi Morgan is a writer who has spent her career curating data-driven content to help consumers make better financial decisions. Specializing in topics from car insurance to banking, she has led ...