Unlike traditional museums, which typically adhere to a strict “look but don’t touch” policy, The Color Factory in San Francisco encourages guests to fully immerse themselves in the exhibits. Each ...

[Update: After Color Factory proved to be an overwhelming success—tickets were nearly impossible to come by—the city’s most Instagrammable spot will continue its run. Tickets went on sale today.

This August, just before New York City leaves behind the summer sun and slips into its winter wardrobe of gray and black, the Instagram-famous pop-up Color Factory exhibit will arrive in the city's ...