Beyond the fast cars and high-stakes races, Formula 1 (F1) has evolved into a global business platform synonymous with luxury and premium brand partnerships. With a rapidly expanding global audience ...

Formula 1 CEO Stefano Domenicali is on a mission to expand the company's global footprint and grow its US audience — and that means spotlighting the "protagonists" of the sport. "They are our jewel, ...

This article is part of our Fast Lane Living series, examining the inner workings (practical and luxurious) of Formula One’s traveling circus. Life’s certainties: Death, taxes and Formula One selling ...

Relevance, authenticity and being ‘always on’ communicating with fans were the buzzwords as Las Vegas hosted the first ever F1 Business Summit on the eve of the Grand Prix. There was even a glimpse ...

Formula 1 is trying to expand its US audience, and that means promoting its "protagonists." The CEO said "sporting drama" helps keep audiences engaged. He said F1 needs to appeal to a "wide portfolio" ...