Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

Today Google made a point to feature 6 new use-cases for ARCore. ARCore is Google's augmented reality toolkit for developers, and their examples this week are quite impressive. The most powerful show ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...