Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Veterans can be found in every community throughout our nation. Understanding their health care needs is important to ensuring they receive the care they deserve. OptumServeTM, the federal health ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

The pastoralist lifestyle is often depicted as an unchanging dietary reliance on herd animals and mobility. This is particularly the case in eastern Africa, where a dedicated focus on herds, meat and ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

As a visual sociologist, I am fascinated by identity markers, display, and community formation. I am also fascinated by the idea value, power, and social utility of the picture, as both a social tool ...