Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

Opinions expressed by Entrepreneur contributors are their own. One of the most significant advantages of using a programmatic ad platform for email newsletters is the unparalleled ability to target ...

Canadian management and investment firm Redbrick has acquired Paved, a newsletter advertising platform used by multiple publishers and advertisers. The terms were not disclosed. "In a digital ...

Paved, a newsletter advertising platform connecting over 8,000 creators with major brands, has been acquired by Redbrick, a Canadian technology portfolio company. The acquisition brings together Paved ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

The competition for awareness is at an all-time high. From social media to television to our inboxes, we're constantly barraged with bids for our attention. The days of sitting down to read the ...

Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way ...