One of the best examples of everything that's right about this whole Web 2.0 thing is WuFoo, the service that makes creating a Web form -- and collecting data from it -- about as simple as dreaming up ...

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many ...

In public opinion surveys, the way questions are asked can influence the answers people give. To better understand this phenomenon, pollsters sometimes measure the degree to which different questions ...

Nonprofits often survey donors, but if they’re not asking the right questions, they may not be getting the data they need to maximize the chances that donors will continue to give. Including one or ...