Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

It’s the end of the quarter and for B2B marketers everywhere it means one thing… analysing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

Sacramento, California - March 06, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an official ...

Sunstone Digital Tech enhances its digital marketing portfolio by delivering data-driven email marketing services ...

Already deluged with data, marketing teams have something new to consider. The marketing agency Media Kitchen is now working with what it calls attention metrics. I recently asked Media Kitchen ...

Spending on digital ads is increasing at a breakneck speed. Yet among small businesses, 47% spend less than $10,000 on marketing. For some, this might seem too frugal, but these businesses may have ...